About Us

The Haines Centre for Strategic Management is an International Alliance of Independent Master Consultants, Trainers and Facilitators, who specialize in the application of the Systems Thinking Approach to Strategic Management (Strategic Planning, Strategic Human Resources, Leadership, and Strategic Change) and Organizational Innovation.


This Alliance was founded in 1990 in San Diego USA, and currently has alliance partners in USA, Canada, Australia, South Africa, UAE, Turkey, Argentina, Israel, India, Thailand, Hong Kong, Sri Lanka, Malaysia, Indonesia, and Singapore. The Haines Centre for Strategic Management in ASIA is based in Singapore.




As the Haines Centre for Strategic Management in Asia, we are recognised as a premier network of Master Facilitators, Trainers and Consultants in Strategic Management and Innovation.




We enhance the strategic planning, leadership, strategic change and innovation capabilities of senior management, key staff and teams in the private, public and non-profit sectors in Singapore and Asia.


We tailor our approach with each client to facilitate the crystallization and successful execution of critical strategic and innovation initiatives.


We enable clients to sustain long term value creation for their shareholders, employees, customers and society, by installing effective strategic and innovation management systems that work, and that become their competitive advantage.




We conduct our lives, business, and decision-making by our core values and policies:

  • Caring
  • Service to others
  • Mastery in our chosen field
  • Abundance mentality
  • Systems thinking, a holistic approach to life
  • Integrity and transparency
  • Achieving superior results


Partial Client List

Our in-house clients have included:

- Citibank Singapore

- DBS Bank

- DELL Computers Malaysia

- Hitachi Asia Group of Companies

- II-VI Asia Pte. Ltd.

- INTEL Microeletronics Malaysia

- INTEL Technology Malaysia

- Institute of Technical Education

- King Abdulaziz City for Science & Technology

- Ministry of Education

- National Council of Social Services

- National University of Singapore

- Raffles Institution

- See Hoy Chan Group of Companies Malaysia

- Singapore Health Services

- Singapore Mass Rapid Transit

- Singapore Technologies

- Singapore Telecommunications


Our open-registration programs have attracted mid- and senior-level managers from diverse organizations such as:

- 3M Singapore

- Ascendas Land Singapore

- Bank Indonesia

- BPMI Gas Indonesia

- CPF Board Singapore

- Citibank Singapore

- COURTS Singapore

- DBS Singapore

- Eastman Chemical Singapore

- Economic Development Board Singapore

- HCA Hospicecare

- Hong Leong Finance Singapore

- HYATT Kuantan

- Insular Life Insurance Company Philippines

- Iskandar Regional Development Authority Malaysia

- Johnson & Johnson Visioncare

- JTC Corporation Singapore

- Jurong SML Pte. Ltd.

- National Institute of Education

- Oilfields Supply Centre Dubai

- Otis Elevators Singapore

- Petronas Carigali Malaysia

- Port of Tanjong Pelapas Malaysia

- Saudi Food & Drug Authority

- Singapore Polytechnic

- Singapore Prisons Services

- Singapore Technologies Dynamics

- Sony Malaysia

- Tenaga Nasional Malaysia

- Thomson China

- U.S. Navy